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The fashion industry utilizes advertisements to attract consumers and promote its products to generate sales. A few decades ago when technology was still underdeveloped, advertisements heavily relied on radio, magazines, billboards, and newspapers. These days, there are more various ways in advertisements such as television ads, online-based ads using internet websites, and posts, videos, and live streaming in social media platforms. Prior to the mid-19th century, virtually all clothing was handmade for individuals, either as home production or on order from dressmakers and tailors. The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty. Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion. Consumption is driven not only by need, the symbolic meaning for consumers is also

People who like or respect these people are influenced by their style and begin wearing similarly styled clothes. According to scholars, a specific definition of fashion emerges with the rise of capitalism and more liberal societies in Europe during late medieval times. The beginning in Europe of continual and increasingly rapid change in clothing styles can be fairly reliably dated. In textile-producing areas the growing of cotton and the production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age-group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. UFA356s This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus traditional textiles are now fashion goods and are no longer co